Hi 🙋‍♀️

I'm Alee and I'm a design and user research leader from greater Vancouver. You might know me from the apps team at Stylight in Munich Germany, from FuturePet where I head up product design and research, or as leading the user research team at Aritzia. I have recently shifted my focus towards operating my design research studio, UX&R, full time. I support businesses (Arc’teryx presently) in executing user research and building research infrastructure.

My career life kicked off when I became part of the social venture world while in business school. In 2012 I found myself taking part in a venture accelerator program for a startup I was trying to get off the ground. During that year spent dissecting value propositions and service touchpoints, I discovered that I could change minds and positively influence human behaviour through design thinking. I've been pursuing design ever since, travelling and working in tech hubs around the world to soak in different perspectives on user experience. What keeps me going is a drive to understand humans — the problems we have, the patterns in solutions that solve our problems, and the ways in which we evolve as technology does.