https://alexandrafurman.com/home daily 1.0 2024-05-23 https://alexandrafurman.com/home/2021/9/20/n5n6h173trjr0ydu8u4swwucvns9sc monthly 0.5 2024-02-29 https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1632195881695-6OIWHGGXGTHNM7XFK5ZJ/public.png Home - 5 Reasons to Evaluate Your Product Experience Using a Longitudinal Research Method Aritzia.com Bag and Wishlist Spaces https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1632195854716-VMP35QY943VLA20RLRLC/public.png Home - 5 Reasons to Evaluate Your Product Experience Using a Longitudinal Research Method Formation of customer flows into three page sequences https://alexandrafurman.com/home/2017/3/8/next-level-push-notifications-the-value-of-mixing-user-research-in-with-your-crm monthly 0.5 2024-03-29 https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1488994907304-9EI2ZVU0OLA9YSX90PCY/image-asset.png Home - Next Level Push Notifications: The Value of Mixing User Research in with your CRM https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1488994928684-1DQ4DEJJU4SM1E0DUD26/image-asset.png Home - Next Level Push Notifications: The Value of Mixing User Research in with your CRM https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1488994789482-LD5SSO7V8VC81A1JYUKL/Screen+Shot+2017-02-19+at+12.57.21+PM.png Home - Next Level Push Notifications: The Value of Mixing User Research in with your CRM Customer profile by Appboy https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1488994886966-KFOF8CTPUZ23BUHESNC4/image-asset.png Home - Next Level Push Notifications: The Value of Mixing User Research in with your CRM https://alexandrafurman.com/home/2017/2/8/building-the-stylight-usability-lab-from-the-ground-up monthly 0.5 2017-03-13 https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1486610065453-F5M4MXCUILOS8OB2MKUV/image-asset.jpeg Home - Building the Stylight Usability Lab from the Ground Up https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1486609716821-4DK5PB9VFFRFSWY6CNB9/image-asset.jpeg Home - Building the Stylight Usability Lab from the Ground Up All the essentials packed into our 26 square meter lab space https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1486609995194-SQ8US6ASI2E6YUO4P7YM/image-asset.jpeg Home - Building the Stylight Usability Lab from the Ground Up Spot the hidden camera https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1486610014337-BOEWH44GYYQZ8YQ9IJ13/image-asset.jpeg Home - Building the Stylight Usability Lab from the Ground Up …The sneakiest part of our lab https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1486609589213-Y7VFXQL4IUAY9B1U1CU9/image-asset.jpeg Home - Building the Stylight Usability Lab from the Ground Up https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1486609851121-XZJQUCLC63TIJEAVUEN6/image-asset.jpeg Home - Building the Stylight Usability Lab from the Ground Up Workshopping area with our gigantic whiteboard, ceiling cam, and stocked up workspace https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1486609810466-Z1P0KYANRVX6JX1367NO/image-asset.jpeg Home - Building the Stylight Usability Lab from the Ground Up Mobile testing can be conducted completely wirelessly with no visible cameras https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1486609958906-GZQY6B95464CALQEE6YF/image-asset.jpeg Home - Building the Stylight Usability Lab from the Ground Up The mini bar. We’re currently working on Stylight branded “to go” cups https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1486609936172-LLGA7N08HEQD6IDVQYV7/image-asset.jpeg Home - Building the Stylight Usability Lab from the Ground Up A fully decorated “living space” to get comfy in https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1486609756275-IV64OVBMGVYW25DGHD9F/image-asset.jpeg Home - Building the Stylight Usability Lab from the Ground Up Our mobile shot streaming live to Youtube via Wirecast https://alexandrafurman.com/home/2017/3/13/testing-e-commerce-usability-onios monthly 0.5 2017-03-27 https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1489440567504-YYQQN6VUNNK0JPEBXMUU/4.png Home - Testing E-Commerce Usability on iOS Product category mess https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1489440547759-7HGX9PVIDJR4GTMBDIQU/image-asset.png Home - Testing E-Commerce Usability on iOS A disguised refine button https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1489440670251-T9J2W6BU7RY21L7Q0VND/8.png Home - Testing E-Commerce Usability on iOS A more visible “Filter” button on a bright purple bar https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1489440617596-P9F5LZADRWAFESKJ7484/image-asset.png Home - Testing E-Commerce Usability on iOS Landing in the app: fashion content and products in one navigation point https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1489440685925-HRBAWJGM2RJNRWPNQW6Y/image-asset.png Home - Testing E-Commerce Usability on iOS A new product details page https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1489440524056-75Y5TDNJ01H68IEHUUS9/2-.png Home - Testing E-Commerce Usability on iOS Lack of visibility on brands https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1489440591846-PBRI7RCBKSIL1HCZOFNV/image-asset.png Home - Testing E-Commerce Usability on iOS 524 product results https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1489440642173-9U4YXKGBR2BQZFUA9GIW/image-asset.png Home - Testing E-Commerce Usability on iOS A preliminary results screen https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1489438484877-YD61Y9W232C309R0M817/image-asset.png Home - Testing E-Commerce Usability on iOS Inaccurate text search https://alexandrafurman.com/home/2017/2/8/making-insight-happen-bulking-up-the-user-research-culture-at-stylight monthly 0.5 2017-03-23 https://images.squarespace-cdn.com/content/v1/589b7375e58c626130bf4032/1486584439436-BGYIEW621B2YYVIWYIYP/image-asset.jpeg Home - Making insight happen: Bulking up the User Research culture at Stylight The gist of our research structure mapped out on my research scrum board. 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