My password protected portfolio includes 21 user research case studies for a closer look at my work
At Aritzia we’ve recently started conducting longitudinal usability studies to observe how our customers use our mobile website over time. Aritzia has been building an eCommerce presence since 2012, and as our customers’ device usage turns more mobile, we’re aware that our user research methods will need to capture their behavior and attitudes wherever and in whatever context they’re shopping.
So, with all the valuable insights and data that come along with a mobile CRM tool, why would you waste time and resources conducting qualitative user research on push notifications? A big, often unanswered question many companies with CRM tools have is “Why?”.
For our research team of two at Stylight, the struggle has been real when it comes to booking space for in-house usability testing.
Recently, I conducted a usability test on our iOS app, with the key objective being to check up on the quality of the search experience in its current state, including search results.
Expanding our research crew had been an extremely positive push forward for UX at Stylight, but it also came with a brutal realization. I needed to take a serious look at how my research techniques for collection and communication would transfer to new Stylight researchers ...
